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Improve your ranking with our SEO For Universitiesservice

Universities are so important to education that about 25% of recent graduates use search engines to find places to study. Being visible online is crucial for this reason. This is where SEO, or search engine optimization, becomes relevant.

University SEO requires extensive planning. Plus, as education is a unique and delicate field, one must take particular care to avoid overselling. When researching courses or universities, students typically start with the broad details and work their way down to the intricacies. Thus, it is essential to have this in mind when creating a suitable SEO plan.

Why do universities need an SEO policy?

  • SEOs assist in placing the university online. It provides the university’s website with a certain online persona and level of prominence.
  • When SEO is done correctly, website traffic increases.
  • Supports in keeping the website current.
  • Promotes a positive user experience.

PRO package with 500 AED per month

✔ 2 or more networks. ✔ 8 or more campaigns ✔ twice a month for consultations

Enterprise package 1000 AED per month

✔ 3 networks or more ✔ 10 or more campaigns ✔ 4 consultations every month

WHAT ARE THE BENEFITS OF AN EFFECTIVE SEO FOR A UNIVERSITY WEBSITE?

  • In order to ensure foot traffic and minimize costs, SEO assists in the generation of organic visitors.

  • Ranking highly in search engine results could lead to a small number of conversions to actual business.

  • Since having a strong SEO entail having a smooth website, that will happen automatically.

  • SEO guarantees the website's quality, which significantly contributes to the establishment of the institution's legitimacy and professionalism.

While choosing an SEO plan for the website, let's concentrate on a few tasks.

  • Get the current website's SEO audited.

    We can only make improvements if we are aware of where we are right now. Therefore, an SEO audit assists in determining the website's current state.

  • First, content.

    Content should be added to the website regardless of what it says. Both the homepage and other pages need to include content. Note that the content needs to be current, straightforward, and well-written.

  • Avoid duplicating content.

    Verify that the material on each page is unique and doesn't appear elsewhere on the website.

  • Make sure your website is responsive.

    The student body relies heavily on mobile phones for nearly all internet-related activities. Thus, consider your target and ensure that your website is appropriate. Additionally, Google gives mobile-friendly websites a higher ranking than non-mobile versions on devices other than laptops and PCs.

  • Clear off the clutter on your page.

    Get rid of bulky files and extensions and maintain a simple layout for the page. This keeps the user happy and speeds up the loading of the page.

  • Resolve the broken connections.

    Nobody enjoys finding themselves lost on pages that have been relocated or are invisible. Thus, use caution and replace the linkages right away.

  • Use keywords carefully.

    Your page will appear higher in the search results and be easier to find in the Google stream thanks to keywords.

  • Pay attention to localizing your page.

    Most often, students look for universities near their homes. Thus, be aware of these requirements and tailor your information accordingly.

  • Prioritize your brand identity second.

    We are aware that students tend to go from generics to, and that unless you are a well-known brand, very few people seek specific brands. Make use of that idea to ensure that your page appears when people search for general terms.

  • Revise the contents.

    In general, universities like to keep the gallery area current while showcasing their accomplishments. What the university accomplished three years ago is no longer relevant. Therefore, hire a committed individual to handle all website updates and design elements.

 

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